ABOUT US

Helmsdale Rugby is more than a streetwear brand, it's a movement of radical self-expression. For six years, we've operated under one directive: 'Exude your uniqueness in every way.' We bridge the gap between high-art concepts and street utility, providing the
'uniform' for those who refuse to be categorized. We don't follow the cycle-we empower the individual." 

"We are not fast fashion. We are not for the people who want to look like everyone else. We are the antithesis of the 'basic.
!If it's safe, it's not us."

Helmsdale Rugby was made to be a way to exude my uniqueness, and help others do that as well. Being very different growing up that was significant, to remain different and creative and not let the followers of the world minimize your ideas. So you become the “one” who did it first. 

Khairie alim (creator/owner of Helmsdale Rugby)